Know-How Exchange : Taglines/Names

Transformation is very difficult to sell. It's an abstract and very subjective thing, and most people don't recognize the need (if they have it), or they don't describe the need in their own minds as "transformation."

So your real problem is describing what you do in terms that will resonate with your target audience. You need to tell them a story that they'll identify with, that will let them imagine how their lives will be different/better after you work your magic.

We've worked in this area before (and have an active project now), and it's very difficult. Your best bet might be to get a few "success stories" or testimonials. Let satisfied customers tell your story in their own words, from their own perspectives.

People just don't go around thinking, "I could sure use some transformation." They do that with toothpaste or snack food or detergent, but not with spiritual counseling.

Sorry that there's no easy answer. Your problem isn't a title or a tagline. It's a meaningful and compelling positioning promise -- that describes the benefit that your target audience will find attractive.