Question

Topic: Taglines/Names

Tagline For A Hotel

Posted by Anonymous on 8/25/2010 at 5:40 PM ET 250 Points
Hi

I am looking for a new tag line for the company, we have always been B2C but are now a mix of B2C for relaxation and B2B for business and hence I need a tagline which works for both (just to make it more difficult)

Our USP's are traditional, five star and all inclusive.

Any help appreciated!
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RESPONSES

  • Posted on 8/25/2010 at 6:24 PM Accepted
    It's very difficult (i.e., all but impossible) to do a good job of coming up with a tagline when we don't know the name of the hotel or where it's located.

    We have direct, hands-on experience with positioning for 5-star hotels in the US, and can probably help ... but we need to know who/where you are and what you're trying to communicate. What's your positioning benefit for these audiences? Are their needs really the same?

    You might consider different taglines for each audience, since any one individual probably won't see both, and the benefit promise will almost certainly be different for each audience.

    If you'd rather deal with this offline (and confidentially), feel free to contact me via email (in my profile).
  • Posted by Ryan Rutan on 8/26/2010 at 8:55 AM Accepted
    As Michael correctly points out, we are missing some valuable information. I too am available for offline comment, and assistance.

    A few for consideration in the meantime:

    The business of relaxation. The Relaxation of business.

    Never just business.

    The business of relaxation and the relaxation of business combined.

    Kind regards,

    Ryan

    Ryan Rutan
    Branding Brainiac
  • Posted by Jay Hamilton-Roth on 8/27/2010 at 8:57 AM Accepted
    Work or Play In Style
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