Question

Topic: Taglines/Names

Name For A Jewelry Business

Posted by Anonymous on 8/26/2010 at 10:26 AM ET 250 Points
Hello,

My husband and I are starting a small jewelry business. We will not have a store front as we cater to our customers in their homes or any location that is convenient for them. We are also different in that full payment is not required. We work out payment plans for our customers. We really weren't sure in what direction to go with a name for our business. We were debating using our initials or name in some way like , "TJ Jewelers" and add some type of tagline. Our names are Tatiana & Jason Jarrell. Any input would be great appreciated.

Thank you!

Tatiana
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RESPONSES

  • Posted on 8/26/2010 at 4:38 PM Accepted
    Enough about you and your business. Tell us about your target audience.

    Who are they? Where do they live? How frequently do they buy jewelry? Are purchase occasions tied to special events? Where are they buying today? How do they make purchase decisions?
  • Posted by Jay Hamilton-Roth on 8/27/2010 at 9:03 AM Accepted
    Jewelry Direct
    Jewelry Made Affordable
  • Posted on 8/27/2010 at 1:52 PM Author
    Our target audience will be middle class people in Northern NJ who may not have the ability to pay upfront for jewelry purchases or have the credit to be able to charge it. Typically it would be repeat sales, the customer is not limited to only purchase one item at a time. Today they may be being jewelry from stores in the mall or perhaps online.

    I hope this helps clarify things!
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