Question

Topic: Taglines/Names

Name For Dental Segment

Posted by Anonymous on 8/26/2010 at 12:37 PM ET 250 Points
We are doing a dental health segment for a dentist office called Tupelo Smiles and need name suggestions.
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RESPONSES

  • Posted by therightwebtools on 8/26/2010 at 1:13 PM Accepted
    What's the Content in the Segment

    What is the result you're after with the segment

    Who's the target audience
  • Posted on 8/26/2010 at 1:30 PM Author
    The content will vary from week to week. All dental related topics like: snoring, bruxism, sealants, fluoride, nutrition and heath.

    We just want to use for branding and more firmly establish ourselves as the authority on dentistry in our area. Hopefully expand our customer base and become more of a household name.

    The target audience is middle and upper income families. We are a higher end dental office who specialize in cosmetic dentistry.
  • Posted on 8/26/2010 at 9:23 PM Accepted
    I don't understand what you mean by a dental "segment." A segment of what?

    What is it you want ... a tagline? What is the objective? What is the tagline supposed to communicate? What's the name or title of whatever the tagline will follow? If it's a "segment" for which you want a tagline, what are the name and positioning for the whole thing?

    How are you defining the "segment?" We can probably help, but we need to understand what you want, and we don't normally find taglines for "segments." (Maybe there's a semantic disconnect.)
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