Question

Topic: Taglines/Names

Wedding & Event Planning Name

Posted by Anonymous on 8/31/2010 at 6:38 PM ET 250 Points
We are trying to start a Wedding & Event planning business and are having a hard time coming up with a name. The names we thought of have been taken already. We want something that will stand out and make people pick us that is not something a grandmother would like. Trying to think outside of the box but not coming up with anything. Our Tag line is- No dream too big no detail too small.
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RESPONSES

  • Posted on 8/31/2010 at 9:33 PM Moderator
    Phil is right, as usual.

    Tell us more about your target audience, and what makes you different from, and better than, the other alternatives in your area. What unique benefit do you offer? Why should someone in your target audience hire you?

    Picking a name shouldn't be your focus. Developing a solid positioning statement that articulates the important and unique benefit you deliver should be. Once we have that, we'll come up with a name.

    And it will help us if you can define your target audience more precisely. Who? Where? How do they select an event planner? Who is your competition? What do they promise?
  • Posted on 9/5/2010 at 10:30 AM Author
    I was looking for unique names related to the wedding business such as Something Blue Wedding & Event planning, Now & Forever Wedding & Events, Sixpence Weddings & Events. Unfortunately the response I received did not include any. They were asking for more information as to what wedding planners do. I felt they were more concerned with my punctuation than focusing on a name. I felt that the target audience would be women in their 20-30's who are getting married. I probably will not use this site again.
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