Question

Topic: Taglines/Names

Name For Athlete Training Business (young & Exp)

Posted by Anonymous on 9/1/2010 at 4:17 AM ET 125 Points
Hello everyone,

I am looking to start my own training academy for athletes. Basically we will work with athletes, mentor them and help them to improve their performance using innovative and a new age 'scientific' approach.

I want to work with Athletes both young (schools) and older (those competing) in order to bring their performance to the next level. We monitor their performance and provide them with a means to minimise their weaknesses and maximise their potential. For example we can work on VO2 max or Explosive Force and so on.

The reason I have found choosing a name hard is because I don't want to come across as a personal trainer or an 'academy', which would alienate many of my potential clients.

I look forward to your replies.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 9/1/2010 at 6:57 AM Author
    I wouldn't say that so much. All I said really was that I wanted to differentiate myself from personal trainers who are prominently aiming their services at those middle aged looking to get into shape and I don't want the word 'academy' as when I see the word academy it sounds very commercial and child like.

    I want to work with individuals and teams to access their weaknesses AS ATHLETES and give them the training and ideas in which they need to move forward and become fitter / more explosive / more powerful and so on.
  • Posted by Jay Hamilton-Roth on 9/1/2010 at 9:25 AM Accepted
    The Athletic Edge: Personalized Competitive Sports Training
  • Posted on 9/1/2010 at 9:30 AM Author
    Thanks Jay, that's the kind of thing I am after :) Look forward to hearing other responses, but I do like that one!
  • Posted by Gail@PUBLISIDE on 9/1/2010 at 10:35 AM Accepted
    Performance Athletics

    Athletic Strength Performance

    Maximize: Custom Sports Training for Young Athletes

  • Posted on 9/1/2010 at 4:34 PM Accepted
    If I were in your shoes, I'd interview at least a dozen people in my prime target audience. I'd ask them a few high-gain questions, listen carefully to their responses, and take detailed notes.

    I wouldn't try to sell them on anything, or even let them know what I'm planning to do. I'd just ask my questions and let them talk.

    And after I'd done this with 12-15 people, I'd step back and look at my notes, analyze what I'd learned, and then develop the Creative Brief that lays out the requirements and constraints for the name of my business.

    If a great name doesn't jump off the page, then it's time for professionals to help with the naming process. Your name is important, and it will have a long life. You want it to be just right and have maximum appeal to your target audience. Don't leave it to chance, or to amateurs. Do it right. Pay the professional fees and insist on strict adherence to your Creative Brief.

    If we come up with a name you like, you can even consider it along with whatever emerges from your informal research project. At least then you'll know you didn't just grab at the first name that sounded right to you.
  • Posted on 9/2/2010 at 3:22 AM Author
    Thanks for the suggestions so far and the great advice from mgoodman.
  • Posted on 9/6/2010 at 7:57 AM Author
    Still not found 'that name' yet :P
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)