Question

Topic: Taglines/Names

Events

Posted by Anonymous on 9/2/2010 at 9:56 PM ET 250 Points
PLEASE NEED HELP!!!!

A.) I need some ideas of what theme(s) to use for a grand re-opening activity (ceremony) of a 5-star hotel here in Bahrain.
Details to consider:
1) The re-opening will be in 2011. 2) The hotel already existed for 30 yrs. now and they are doing the full renovation. 3) In 2011, 5 more hotels will open so they have to do something to put there brand above the rest. 4) They want to cater the young professionals 5) Brand rejuvenation.

B) I also need ideas on the kind of entertainment to be presented.

C) Tag line to use on the grand opening.

D) Another tag line for an "all day dining"

I will really appreciate if you can share your ideas.
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RESPONSES

  • Posted on 9/4/2010 at 8:43 AM Accepted
    What are you trying to communicate? WHY should your target audience choose your hotel instead of one of the others?

    The name and slogan should communicate a compelling benefit, not just fluff. You've given us the basic facts, but you haven't dealt with the benefits your target audience is seeking. How do they select a hotel? What are the most important criteria? (Example: If the hotel is located near their destination, that might be more important than whether you provide bathrobes in every room. Etc.)
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