Know-How Exchange : Taglines/Names

The key to finding a good name is understanding why your target audience would want to buy your products. And the more precisely you can define your target audience, the more relevant you can make your name.

See if you can be really specific about who is in your target audience. Not just where they live and how old they are, but what they're buying now (that you would replace), how they make their purchase decisions, and what benefits they're seeking.

Then, once you know who they are and what they want and need, you can come up with the unique benefit you're providing that's important to them.

Those are the foundation on which you should pick a name and set out a clear marketing strategy for your business.

We don't want to make the project more complicated or difficult than it needs to be, but if the objective is to make this a bigger business, we should try to do it right. When you're small, it's even more important to get the basics right, because you can't just throw a lot of money at it to offset the lack of good strategic planning.

We'll help you, but you need to give us more input about your target audience and what they need/want.