Know-How Exchange : Taglines/Names

Who is your target audience? Who is supposed to notice the name and figure out that they might want some of what you're selling? Where do they live? How often do they buy stuff like this? How do they make a decision to purchase? Is it impulse, or is it a considered decision?

A good name will convey an emotional benefit to the prospective customer. That's why it's important to understand the customers' profile and what makes them tick.

And "catchy" names are not usually as effective as straightforward names that tell what you do and why your target audience might want to pay attention.

All that said, tell us what unique benefit you provide for your target audience, give us some information about who they are, and we'll give you some ideas for the name.

You might also think about how you'll know the right name when it shows up. What are the criteria for picking a winner? If we know that in advance, there's a much better chance we can come up with some good, on-strategy candidates right away.

Dear happy18917,

Forget catchy, focus on relevance for your buyer. No one buys catchy. There were 135,000 global searches last month on Google
for the term "metal art".

So, consider "Metal art by (your name)". Remember, it's not what YOU think is appealing that matters, it's what your buyer thinks is relevant. Search-wise, putting the keyword FIRST in a domain name also helps your rankings and puts the emphasis on what you offer, not on you.

I hope this helps.

Gary Bloomer
The Direct Response Marketing Guy™
Wilmington, DE, USA