Question

Topic: Taglines/Names

Want A Brand Name For Our Firm

Posted by Anonymous on 9/7/2010 at 1:27 PM ET 250 Points
I am diversifying my business from retail to supplying diamond jewelry. I have a partner who is looking into manufacturing, and i am in charge of marketing. my retail outlet is well known, since we've been in the business for 6 decades. We wouldn't want to use the same for wholesale supplies. So we want a title for our firm. Please Suggest.
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RESPONSES

  • Posted by Gail@PUBLISIDE on 9/7/2010 at 4:17 PM Accepted
    I think you'd want the name to reflect a relationship with your retail business so that people use your 60-year reputation when deciding whether or not to patronize you.

    You could call it (Your Current Name) Diamond Wholesalers. If it's that different, we'd probably need to know more: what kind of diamonds, target buyer...

    I know other retailers who set up discount businesses but don't want the public to know that the two businesses are related. Is this you?

  • Posted by lindaem2003 on 9/7/2010 at 9:41 PM Accepted
    Sorry not enough information. Be much more specific about your needs and your business.
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