Question

Topic: Taglines/Names

Name For Photography Business

Posted by Anonymous on 9/12/2010 at 11:56 AM ET 250 Points
Hello All, I need help coming up with a name for my photography business. I will be taking family portriats, weddings, sports events. I thougth about using my name, which is Lesia Jones, but it is too common. I want something that is not common, something that will stand out. My best friend, Tonya, died of cancer a couple of years ago so my "go to person" is not here. Any suggestions?? Please help..Thanks
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RESPONSES

  • Posted on 9/12/2010 at 8:30 PM Moderator
    Who is your primary target audience? Where do they live? How do they decide on a photographer? Is it something that usually comes from a personal referral, or do they search online, or in local newspapers or magazines? Where and how are they going to hear about you?

    The best names are those that reflect the unique benefit you deliver to your primary target audience. What makes you different from, and better than, all the other photographers in your area? Why should someone come to you instead of one of your competitors?

    Most of the time I'd expect that the quality of your work will be your strongest selling point. The name has to be there, of course, but even a name that "stands out" will not be as important as doing remarkable work that your clients will be eager to share with their friends.

    So give us some additional information by answering these questions, and we will help you come up with a name that will serve you well.

  • Posted on 9/12/2010 at 9:33 PM Accepted
    For a photography business, the photographer is the main man here. In my honest opinion, if you are the main photographer here, using your name is still the best. If people likes what they see in photos, they will definitely look for the one who took it. Photography is an art and craft. It is how the photographer focuses that makes the scene or picture come to life. If people love your photos, you would want to take credit for that. If you name your business with general names, people will think that there is no main photographer in the company.

    Lesia Jones Photography
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