Question

Topic: Taglines/Names

Tagline For Catering Company

Posted by Anonymous on 9/14/2010 at 1:35 PM ET 25 Points
Developing a tagline that speaks to a catering companies hospitality, down-to-earth service, and exceptional quality food.

Hospitality is one word the company really likes

We really care about each event as much as the customer does

Very creative in solutions to fit people’s themes and budgets

Attention to detail, Generous with extra things, centerpieces, etc.

Really exceptional food—highest quality, everything homemade

Top notch cooking and serving staff.

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RESPONSES

  • Posted by mrowan on 9/14/2010 at 4:59 PM Member
    I agree with Phil on the usage of Hospitality and the fact that "hospital" is in the word and you are talking about great food. Not good word association in my opinion.

    Could go as basic as: "Friendly service, exceptional food."

    or ... "Accommodating Your Taste"

    Which speaks to hospitality and good food
  • Posted on 9/14/2010 at 8:50 PM Author
    We previously expressed our concern to the company that "hospitality" is not an appropriate word for their business, but they continue to respond that they want to include it. I am looking for something unique that stays away from the typical words like "quality" and "exceptional". As an example, their top competitor's tagline is "Food is Art". This is simple yet effective and powerful. The logo is a lighthouse so we can use some nautical terms.

    How do we capture their down-to-earth service and attention to details? Most of their business is referred by existing clients.

    Other ideas:
    Events that matter
    A sea of smiles

  • Posted by Jay Hamilton-Roth on 9/15/2010 at 8:45 AM Member
    The Taste of Great Hospitality
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