Question

Topic: Taglines/Names

Please Help - Name And Tagline For A Gift Bag Co.

Posted by Anonymous on 9/14/2010 at 3:26 PM ET 250 Points
we are designing and selling very fashionable and trendy yet eco friendly gift bags; would like a name that brands the bags, trendy design and communicates the eco friendliness of the combination of materials we are using as well as the sentiment that exists behind all gift giving.
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RESPONSES

  • Posted on 9/14/2010 at 3:44 PM Accepted
    Nice challenge. You've come to the right place.

    Can you tell us who your target audience is? Where? What country? How do they decide when to buy a gift bag? What motivates a purchase? What/who is your competition? What is your primary target audience doing now?

    How are your bags distributed? Are we developing a brand mostly for the trade, or is it going to be mostly for the end-user/consumer? Are the bags reusable? How do people learn about their availability?

    Finally, what's the core benefit your target audience is seeking? WHY would they buy a gift bag at all? What occasions, what kinds of gifts, what recipients?
  • Posted on 9/14/2010 at 4:27 PM Author
    Thanks for your message.

    The current medium for distribution is online through a web store front end in the US. Yes, they are reusable and are targeted towards anyone that buys a gift bag when giving a gift to some one whatever the occasion. Awareness will be created through marketing and advertising. The eco friendliness of these bags is the main draw without compromising on style and fashion.

    The brand is for the product and making it desirable to the end user consumer.
  • Posted by mrowan on 9/14/2010 at 4:35 PM Accepted
    Rebag - plays off of recycling and regifting.
  • Posted on 9/15/2010 at 12:04 AM Author
    thanks, your input and questions are helpful. as i mentioned eco-friendly is the biggest draw. people paying a premium for them is not relevant as they will not be more expensive. it is an alternative to what they currently buy while being friendly to the environment.

    not expecting people to find them via an online search as we expect to do some direct marketing and advertising. unfortunately i am not an liberty to go into more detail.

    if this information is insufficient to trigger some ideas on names, then i'll close out the question.
  • Posted by Jay Hamilton-Roth on 9/15/2010 at 8:50 AM Accepted
    Naturally Great Gift Bags
    Re-Gifting Bags
    Reuse. Recycle. Regift.
    Eco Impressions Gift Bags
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