Question

Topic: Taglines/Names

Tagline For Mommy And Baby Boutique Needed

Posted by Anonymous on 9/18/2010 at 3:23 AM ET 100 Points
Need to decide on a tagline for my mommy and baby boutique! Earth friendly boutique with mama and baby products for healthy pregnancy, birthing support, nursing support, cloth diapering, babywearing, etc.

Concepts: Natural, Green, Earth-friendly, Hip, Trendy

Name: Express Yourself
Websited: www.expressyourselfmama.com

Can not decide. Here are some of my ideas.

1. earthy mamas & babies or earthy mama & baby
2. good for mama, baby & the earth
3. mama, baby & earth friendly
4. mama's earth
5. mama, baby & mother earth friendly
6. mama friendly. baby friendly. earth friendly

Help please...must decide ASAP!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 9/18/2010 at 2:24 PM Accepted
    Of the options you've listed, I think #6 is closest.

    I have a few other reservations though.

    First, I agree with Phil that "Mom" is more contemporary and familiar for US audiences than "Mama." Can you change the domain name?

    Second, I think the name you've selected ("Express Yourself") is too vague and may not communicate what you're trying to communicate. If by "express" you mean "articulate," then it doesn't apply to your business. You are not selling communication or public speaking skills or aids.

    If by "express" you mean "squeezing out" (as in breast pumping to express milk), then it's way too vague and limiting for the business you've described.

    Net: You need to be very clear about the benefit you're offering and what it is you want your target audience to associate with your business/brand name.

    I guess this is a way of saying that the tagline may not be your biggest issue right now. You might want to reconsider the name so that it is more benefit oriented for your target audience.

    If you're married to the sub-optimal name, then the tagline may not be very important, since it can't save a not-so-great name. Use whichever one you want ... or use whichever one most people like best. (We are not your target audience, so our opinions probably shouldn't count for much.)
  • Posted on 9/18/2010 at 2:35 PM Moderator
    Just so you understand, here are just the first 7 definitions of EXPRESS, used as a verb:

    1. To set forth in words; state.

    2. To manifest or communicate, as by a gesture; show.

    3. To make known the feelings or opinions of (oneself), as by statement or art.

    4. To convey or suggest a representation of; depict: Example: The painting expresses the rage of war victims.

    5. To represent by a sign or a symbol; symbolize: express a fraction as a decimal.

    6. To squeeze or press out, as juice from an orange.

    7. To send by special messenger or rapid transport: Example: express a package to Los Angeles.
  • Posted by Jay Hamilton-Roth on 9/18/2010 at 4:23 PM Accepted
    (Aside: Are you trying to appeal to the "Hip Mama" crowd https://www.hipmama.com/ ?)

    Consider: "Naturally Great Baby Supplies"
  • Posted on 9/24/2010 at 2:10 PM Author
    decided on earth friendly mama & bebe boutique...thanks for the opinions
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)