Question

Topic: Taglines/Names

Tagline For A Career&professional Placement Agency

Posted by Anonymous on 9/22/2010 at 1:26 PM ET 250 Points
We are in need of a tagline for a Career & Professional Placement Agency. We are looking for something catchy that also says what we do. Any ideas or suggestions would be welcome!
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RESPONSES

  • Posted by Gary Bloomer on 9/22/2010 at 3:03 PM Accepted
    Dear Recruiter,

    You may be looking for something catchy, but the thing is,
    your clients are not: they're looking to you to find them a job.

    So, "Business name: Find Your Perfect Job"

    OR

    "Business name: Connecting You With Your Ideal Career"

    OR

    "Business name: Find Your Dream Job Today"

    That's it. Your tag line's job is to make the sale. It should then
    shut up and let your staff do the work of connecting the dots.

    I hope this helps.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Wilmington, DE, USA

  • Posted on 9/22/2010 at 6:31 PM Accepted
    Any tagline that speaks to both audiences (and their very different needs) is bound to be sub-optimal for both. You probably need to focus on the clients (who pay you to work for them). You may even want two different taglines -- one for each audience. Their needs are so different that you'd be crazy to try to deliver the same benefit-oriented message to both.
  • Posted by Jay Hamilton-Roth on 9/23/2010 at 8:24 AM Accepted
    We Only Work With Excellent People
    The Right People. The Right Jobs. Done Right.
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