Question

Topic: Taglines/Names

Ups

Posted by Anonymous on 9/26/2010 at 7:54 AM ET 250 Points
We are trying to write USP (UNIQUE SELLING PROPOSITION) for our Freight Forwarding company. We are basically provide freight forwarding and logistics solutions to our clients through Ocean, Air and Land.

We deliver their shipments (containers) through Ocean and shipments through Air to all around the globe.

03 biggest benefits we offer to our customers are as:

1: personalized service.
2: quick response (rates quotations)
3: best rates (ocean freight)


Our industry main "pain point" and "performance gap" is companies are not up to their promises with customers.

Our company website is www.sealandlogistic.com
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 9/26/2010 at 7:48 PM Moderator
    Where and who are most of your customers?
  • Posted by Jay Hamilton-Roth on 9/27/2010 at 8:51 AM Member
    Can you get more specific with your benefits. Specifically:

    1) Who do you offer the personalized service to (what types of companies, located where, at what level of the organizational structure)? What makes it personalized (24/7 service, you do a long intake with each person, you have best practices white papers that not only help shipping but also help people to sell their products)?

    2) Are your quick response / best rates guaranteed? (We'll match/beat any shipping quote. You'll get your quote from us in 15-minutes or shipping is 50% off)
  • Posted by Jay Hamilton-Roth on 9/28/2010 at 9:20 AM Member
    The Leaders In Efficient Worldwide Shipping
    Personalized Service That Saves Time & Money
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)