Question

Topic: Taglines/Names

Name For Computer Training Business

Posted by Anonymous on 10/8/2010 at 6:16 PM ET 250 Points
I am seeking to obtain a name which is likely to be approved and be web acceptable - the business is providing computer training course and support for business and corporate customers - I currently have a market to the over 50's market called SilverSurf and looking for something that will differentiate the two enterprises
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RESPONSES

  • Posted on 10/8/2010 at 8:44 PM Moderator
    Start by defining your target audience. Where are they? What are their main problems and needs? How do they go about finding solutions?

    Why should they hire you instead of any one of a dozen others in this space in your area? What's different about you? What makes you a better choice? What unique benefit do you offer?

    Once we understand more about your target audience and your intended positioning promise, we'll be able to help you with a name that will really add value and be more than a plain-vanilla identifier (like "ABC Company").
  • Posted on 10/8/2010 at 9:52 PM Author
    WE provide Desktop computer training and support to SME in the Greater Melbourne suburbs.
    We are a Microsoft testing centre.
    Our diofference is we train:
    Their Timing
    Their location
    THeir Computers
    Their facilities
    We provide courseware
    We provide professionally qualified instructors
  • Posted on 10/9/2010 at 9:42 AM Accepted
    Thanks, David. But those are all features, not benefits. They are about what YOU do, not about what the CLIENT needs. To come up with a good name, we need to understand the BENEFIT to the client, in the words they would use.

    Have you interviewed some representative client people to see what's on their minds? That might be a good idea. Don't try to sell them anything. Just ask a few high-gain questions and let them tell you what they need, what their problems are, what's on their wish list.

    If you do this with 8-10 potential customers, listen carefully to what they say, take detailed notes, and then analyze your notes, you'll have a really great resource that we can use to help you name your company and develop a winning marketing plan.
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