Question

Topic: Taglines/Names

Our- Your Tagline/campaign

Posted by Anonymous on 10/12/2010 at 10:49 AM ET 25 Points
I need some more taglines to go with our bank's "Our-Your" campaign.

For example:

"Our Story, Your Future."
"Our People, Your Experience."
or
"Your Community. Our Committment"

I should mention that our bank logo is a tree-- Deeply rooted? Stable?

I'm drawing a blank on other ideas!
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RESPONSES

  • Posted by Sid on 10/12/2010 at 4:41 PM Accepted
    Without much background information, I'm shooting in the dark here. I will assume that your campaign is intended to make people feel as if they and your bank have a common purpose, or at least some common goals and ideals.

    Given what we generally think about banks today, that's not a bad idea...

    So, here are some ideas:

    Your Children. Our Future.
    Our Experience. Your Security.
    Your Retirement Fund. Our Responsibility.

    I'm trying to be more specific and tangible. If you can list some of the great services you provide to the community that would help.
  • Posted by stranger on 10/12/2010 at 6:14 PM Accepted
    The more info you can give us the better, but here's what comes to mind at a very first glance:

    Your Prosperity/Success/Financial Success/Stability. Our Promise.

    Your Future. Our Promise (maybe too vague)

    I'd also prefer to start with "your" since it's more client-centric.
  • Posted by Jay Hamilton-Roth on 10/12/2010 at 7:17 PM Accepted
    Our Roots. Your Stability.
  • Posted by iFocus on 10/14/2010 at 9:09 PM Accepted
    Firmly established to better serve you.
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