Question

Topic: Taglines/Names

Tagline For Hvac Company

Posted by tyler on 10/15/2010 at 4:58 PM ET 125 Points
We are a high quality Heating and Air Conditioning company that would like to revamp our tagline. Currently "Comfort Year Round". We have been in business for 32 years, since 1978 and would like to reflect that in our tagline. We pride ourselves in having the best service and being the most professional company in the area. We are a higher priced company because of this and would like to reflect that the added price allows us to have 24/7 service and support and have an extensive showroom. Some ideas brainstorming that would describe the company.

Professional - do it right the first time
Loyal
Always there
Family owned and operated
Largest Heating and Cooling company in the area
Ability to handle any job (solar, geothermal, on the leading edge of technology)
No job too small
24/7 Service.
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RESPONSES

  • Posted on 10/15/2010 at 6:27 PM Accepted
    I think your current tagline is better than your intended new direction. Nobody cares how long you've been in business. They care about what you can do for them. If you can keep them comfortable all year round, that's a meaningful benefit. I wouldn't discard it so quickly.

    Most of the thoughts you have are about YOU, not about the benefit for your target audience. They are features of your business, not benefits for your customers.

    I think you're headed in the wrong direction.
  • Posted by Jay Hamilton-Roth on 10/16/2010 at 12:26 AM Accepted
    Instead of telling us what you want to tell about your company, consider instead why your customers chose you. How/why they chose you would be more useful for you to get more/similar customers in the future. While the values you offer may be important to them, I don't know the whole story about your business (yet). I'd expect many of your competitors would say they also have great service, would handle any job, etc. Focus on what matters to your customers in your new tagline.
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