Know-How Exchange : Taglines/Names

I love the 'Everybody Knows Your Name' slogan since it's just internal; I don't think you have to tie it into the industry.

However, tying it in sounds doable also. If compassionate care is already one of your goals, part of being compassionate is connecting personally to the patients. The very first way we do that is introducing ourselves. If practical, I would recommend someone else introducing the employee to the patient. For example, the owner of my firm regularly tells clients she would like to introduce them to the person that will make sure the financial end of their project runs smoothly, or introduce them to the person that will ensure the finances of their remodel stay within budget. She has just told them I'm the accountant and connected them to me emotionally (fear of going over budget) without sounding starchy. Then, she sends for me to be introduced. The build up alone makes me memorable.

If not practical, then the employee might introduce themselves in the same method above indicating how they will be able to SERVE them. Use titles too, but describe it in more detail. Choosing soft words rather than the official title will not only make them more memorable if the name is forgotten, as long as the description implies 'this is what I can DO FOR YOU'. Who doesn't remember something when they see how it directly helps them.

Then, any other repeat opptys. to make contact with the patient/customer should reinforce that. I send out emails in my industry if I don't get to personally meet them indicating how I will be involved in the process and welcome questions at any time during their 'stay'. In your industry, I would have other employees who follow previous employees asking the patient if 'Holly' the 'Patient Coord.' was able to explain to them what to expect or whatever is fitting.

In addition to a slogan, maybe you could invest in a training event geared for customer service. I've attended a 'black apron training' copied from the Starbucks campaign several years ago. The aprons were customized for their particular industry and the slogan "I'm here to Serve You" or just the acronym was on the apron. The clients automatically inquiried about it. Not only did the client/patient know the mentality was customer service driven, but it held the employees accountable to what they were wearing. Maybe yours could look more like a fashionable pin-on button with the employee's first name and your new slogan....i.e. Here to Serve. Repeat their name and role with add'l family members or friends who they meet later.

Here are some add'l slogan ideas if patients will see it to:

Here 2 Serve You (maybe First name above)
Making Patients Number One
'No Problem' (younger generation only would get it)
Happy to Serve
For the Love of Patients
Ready, Set, Care for Patients
The Wonder of Customer Service
The Honor of Patient Service

Employees could design their own Button with name first and their own description of what they like most about their jobs or an inspirational quote or something about them personally.
Example: Holly, Likes to See Patients Smile
Susie, Live Well & Love Much
Dan, Favorite Color: Sunset Saffarin : )

Hope this helps!
Let me know if you want me to connect you to this conference speaker and customer service consultant.

Amber

Familiar Faces Campaign
Maybe have each employee introduce themselves to any patient they have contact with - with teh introduction they should say something about themselves, as Amber mentioned above about the button. IT would be unique to your hospital and may even put a smile on patients faces. For example, "Hello Patient. My name is Jason and it is my pleasure to serve you today. You can call me Jelly Beans Jason if you'd like - it's my favorite treat!"
This would make the patient & family laugh, but then that name association could help the name be more memorable.