Question

Topic: Taglines/Names

Established Real Estate And Insurance Firm Help

Posted by Anonymous on 11/3/2010 at 5:51 PM ET 25 Points
I am co owner of two family corporations one a real estate business and the other is an insurance agency... both are small family business started in 1891. We operate out of the same location and have same employees and owners... After recently buying out past generations my brother and I want to merge the companies (for tax purposes) and come up with one name.... Currently the real estate firm name is E.H. Bixler & Sons, Inc. And the insurance business is Bixler-McKeown Agency Inc could any one help? We were trying to come up with something other than the standard "Bixler Real Estate & Insurance ". Any suggestions will be greatly appreciated
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RESPONSES

  • Posted on 11/4/2010 at 2:55 AM Member
    There is a very quick solution you can use (following many other big Brands) is to pick up the Initial letters of Bixler Real Estate & Insurance to form BIRESTI Inc which is easy to read and very unique.

    Good luck.
  • Posted on 11/4/2010 at 9:52 AM Accepted
    I agree with PhilGrisolia4Results, but was thinking "The Bixler Group".
    It's easy to remember, easily brands your name, can easily be subdivided in to internal business groups that make sense like "Bixler Insurance", etc. The tag line will provide the details.

    I'm a little weak on the laws here, but I know in some places there are legal "competition" issues with Real Estate companies joining with Mortgage brokers, I'm not sure if that applies to Insurance as well. Something worth looking into.
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