Question

Topic: Taglines/Names

Real Estate Company Franchisee To Builder

Posted by Anonymous on 11/14/2010 at 5:10 AM ET 250 Points
i am planning to open a real estate company which will sell house for mostly one builder need a catchy intellectual name my competitors are :
investors clinic ,all cheque deals etc
need a name and slogan(if possible)which if someone hears cant ever forget .i know my services are worth they just need a proper platform
we book flats of highly reputed builder/developer which get ready in about 3 yrs so Major dealing are with investors and also families
we give world class service are trustworthy currently living on referrals by satisfied customers.
it would be new company my age 22yrs and experience of about selling 100 houses in years time
if i get your wishes too another re/max maybe born
my budget is little restricted so using this way.
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RESPONSES

  • Posted on 11/14/2010 at 7:53 AM Accepted
    You don't mention very much about your target audience. Where do they live? What benefit are they seeking? Mostly investors, or mostly families? You probably can't do a great job with both segments ... at least from a marketing standpoint. You'd be better served concentrating on a narrow target than trying to be "all things to all people."

    The more you can tell us about the target audience, the better able we will be to help you with the name. And make sure to explain why these folks should come to YOU instead of one of your [more experienced] competitors.
  • Posted on 11/15/2010 at 10:07 AM Author
    The target audience would be white collar educated people high class I meet them at the sample flat of the project and present my best offer good discounts.. I am from India and here brokerage company are all nonprofessional but the client-age is all polished vice president of big companies, CEO of companies,they deserve the best .They basically are seeking integrity and trust from us.we do not sell any raw materials we are just selling our tongue so we honor what we say unlike others. the houses we sell are too good to live so people at times think of living but mostly investors
    Thanks a lot for your advice
    my competitors do not give much of after sale service as they are mostly interested with their incentives.I used to do it as a sake of generosity but instead god gave me double he made me sell more houses to the same people or made them give guaranteed referrals so know it would be my profession
    I plan to be a the change in real estate of India and apart from your suggestions no one else can fuel my dream.


    Would be glad to hear from you .Thanks
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