Question

Topic: Taglines/Names

Tagline For Custom Floral Designing Business

Posted by Anonymous on 25 Points
I have an existing business, but now need a good tagline to attract more clients. We are expanding new ventures and the word 'sophisticated' is in my business name.
So, I want them to be able to attach the word sophisticated with my work. We provide quality flowers, gift baskets, wedding decor & flowers and special events decorations. We will be branching off into other ventures, but for now I want focus on flowers.
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RESPONSES

  • Posted on Accepted
    It's unlikely that a tagline will "attract more clients" unless it expresses an important and unique benefit for a specific target audience.

    So tell us who your target audience is, where they live, and what important and unique benefit you provide for them. Why do people buy from you instead of your competition? What makes you different from, and better than, the other florists in your area?

    And where will your tagline appear? The tagline won't attract more clients if they don't see/hear it. Do you have a marketing plan?

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