Question

Topic: Taglines/Names

Tagline & Baseline For Company Wide Theme

Posted by vasudev_kamath on 12/22/2010 at 7:26 AM ET 25 Points
Hi all,

In 2008 -We named our theme as Velocity - Redefining direction, Maximizing speed - focusing on Speed
In 2009 - We called it Synergy - Strengthening Relationships, Fostering Business. Together we can, Together we will. A successor to velocity. - Focusing on cross functional & cross geography teamwork.
In 2010 - We went one step ahead & called it Transcend -Surpassing Boundaries, Exceeding Expectations - Dare to go beyond the limits. To think out of the box.

Please pool in your options for theme name, baseline & tag line for year 2011.

Thanking you for your inputs in advance.

Regards,

Vasudev
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/22/2010 at 8:03 AM Accepted
    How have these themes/initiatives worked for your company's measurable goals? For your (prospective) clients? Are these themes tied to a specific training/conference, or simply the "theme of the year" for everyone to remember? As for a theme name, why not "Achieving"?
  • Posted by johnwhitepaper on 12/22/2010 at 6:34 PM Accepted
    2011: To Infinity, and Beyond.
  • Posted by vasudev_kamath on 12/23/2010 at 1:04 AM Author
    Thanks Jay & John for your inputs,

    Achieveing might not be the word which will give rush to ones adrenalin & motivate employees. It should be a powerful name.

    To Infinity, and Beyond as baseline is worth exploring.

    My comments to your queries below.

    Yes this is a company wide theme to achieve our organisational & self goals by working in synergy with our Global customers by optimizing & stabilizing our services, by venturing into new terriritories & unexplored domains.

    Best Regards,

    Vasudev
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