Question

Topic: Taglines/Names

Need To Name My European Sauna/cafe/salon

Posted by Anonymous on 12/23/2010 at 10:17 PM ET 250 Points
I need a name for my business which is not specific to one part of it. It is located in a european neighborhood- the Russian, Ukrainian and Polish communities will be the main customers. It is somewhat similar to a wellness center as it will have a massage therapist and a chiropractor. The family cafe will serve ethnic slavic foods. I was thinking something with Euro in it. Renew, rejuvenate, spirit, are the concepts I think would work for all three components of the business. However, I am stuck on this. Any suggestions would be very helpful.
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RESPONSES

  • Posted by SteveByrneMarketing on 12/23/2010 at 11:50 PM Accepted
    maybe ...

    EuroRenew,
    EuroRejuvenate
    EuroWellness

    What does the competitive landscape look like, who are your competitors, describe your target customer. Providing more detailed information will get you a better naming solution.

    Steve
  • Posted on 12/24/2010 at 3:32 PM Author
    Thank you Steve for your suggestions. It is an ethnically based business. This is the first center of it's kind in the area. The Russians, Ukrainians and Polish population will be the most interested in this center.
  • Posted on 12/26/2010 at 3:48 AM Accepted
    nmarzev, you need to be more specific about your target audience. If you try to reach all Russians, Ukrainians and Poles, you'll spend a fortune and not be able to serve anyone very well. Focus on the narrow target that you think will be your best customers.

    The better job you do of narrowing your target market focus, the more likely you are to reach your business goals. Don't try to include every possible customer; just focus on the small slice of the world that you can serve well. You're better off getting 100% of a well-defined niche than 0.0001% of a huge audience. It will cost you less too.

    How many customers do you need/want to meet your goal? What does your business plan call for?

    When you reach your initial goal, you can always expand the target audience.

    We can help with naming approaches, but we need to really understand what you're trying to accomplish, how you plan to do it, and exactly who your customers will be. Otherwise we're just guessing at what you need.
  • Posted on 12/27/2010 at 1:34 AM Accepted
    Hi,
    Compliments of the Season!!

    A few names that pop up are

    Relax
    Unwind
    True Spa
    Wellness Spa


    Hope it helps...

    Regards,

    Jas
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