Question

Topic: Taglines/Names

Tagline For Mobile Auto Repair Service

Posted by Anonymous on 12/27/2010 at 11:56 AM ET 125 Points
We are a mobile auto repair service. Our company performs service like oil changes, tune ups, tranny service, brake service, diagnostic service all at a person's house or place of business. We decided to make our company mobile auto repair to make it convenient for the customer and provide them with a way to have their car worked on without the hassle of actually having to take their car to a repair shop. We will be airing a commercial on the radio in a few weeks, and they asked us if we have a slogan, which we don't. Any suggestions?
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RESPONSES

  • Posted by philbrown5000 on 12/27/2010 at 2:17 PM Accepted
    You need to always think about what makes you different; in this case you make getting auto service more convenient. Here are a couple of ideas.


    We Go When You Can't

    Service Where You Want It

    Best of luck to you!

    Phil
  • Posted by bill.hoelzel on 12/27/2010 at 10:44 PM Accepted
    We'll assume your business name includes the words "Mobile Auto Repair Service," since that's your defining feature.

    Here are three taglines to consider:

    Jim's Mobile Auto Repair Service
    We make it easy by coming right to you.

    Jim's Mobile Auto Repair Ser vice
    We service your car . . . wherever you are.

    Jim's Mobile Auto Repair Service
    A garage on wheels that comes right to you.
  • Posted on 12/29/2010 at 1:11 AM Accepted
    hi,
    A few lines that may work for you...


    * We help you start up

    * When starting ups a trouble come rite to us

    * For All your car needs


    Regards,
    Jas

  • Posted on 12/31/2010 at 7:50 AM Accepted
    I gather that the radio station is going to create the copy for you. That is usually not a great way to begin your experience with advertising.

    The problem is that the copywriters at radio stations are often not experienced in STRATEGY, so they just wing it and write whatever they think might be memorable.

    If you want good results from them, you need to provide a very tight Creative Brief that sets the specs for their creative work, and then hold them to meeting those specs with the copy. If the specs include a slogan or tagline that captures your unique positioning benefit, then say so -- and don't approve the advertising until it meets your stated requirements.

    This isn't to disparage the copywriters. It's only to say that strategy isn't their responsibility. It's yours.
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