Question

Topic: Taglines/Names

Tagline For Online Exotic Car Auto Spares & Sales

Posted by Anonymous on 1/11/2011 at 6:00 PM ET 250 Points
Hi I'm setting up a UK online business specializing in British & Italian cars ( vintage to present models) focusing on providing the Australian & New Zealand market. We source & provide all spares at "extremely affordable" prices including specialist forensics & manufacture of discontinued parts. We will also be exporting exotic cars to Au/ NZ. We will be heavily involved with various car clubs as providers. Our name is "
"BRITALIA" Motor Spares but will have subheadings including Motor sport etc. I need ideas for a tagline & mission statement.
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RESPONSES

  • Posted on 1/11/2011 at 6:56 PM Author
    Thank you for your response,
    We source & provide general & hard to get car parts, cars, diagnostics & restoration forensics for all British & Italian Marques to the Australian & NZ market. We provide these cheaply as they come directly from our UK/ european providers. Parts sourced within Au & NZ are very expensive & hard to get. We will also be involved with club motor racing in both UK & AU. what other information would you like to know? Cheers Britalia
  • Posted by Jay Hamilton-Roth on 1/12/2011 at 9:13 AM Accepted
    Mission statements tend to be vague statements that people seem to want to have but almost never refer to in actual business planning. Much better would be to craft a small targeted strategy statement that answers specifically: Who we serve, what benefit we provide, why we should be trusted, how we do it better than our competition. Phil's given you a good template to flesh out, should you wish.

    For a tagline, consider: Oceania's European Automotive Parts Specialists
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