Question

Topic: Branding

Difference Between Product &brand Manager

Posted by Anonymous on 10/20/2004 at 12:37 AM ET 250 Points
I would like to know the Job responsibilities of both "Product Manager" and "Brand Manager".
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RESPONSES

  • Posted by Carl Crawford on 10/20/2004 at 1:56 AM Accepted
    hi ishratkazzmi,

    you could try the marketingprofs artical about it but... you have to buy a membership $4.95 (us) a month (it is worth the investment) or you could try this site scroll dowm until you see the words "Brand managment".

    https://www.scf-online.com/english/issue21/brands_21_e.htm

    also read this past question from marketingprofs (free)

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=2779

    have a nice day

    Carl Crawford

  • Posted by Peter (henna gaijin) on 10/20/2004 at 2:15 PM Accepted
    Brand management traditionally only is found in B2C companies.

    Product management can be in either B2B or B2C.

    In B2B, product managers usually refer to someone who is more technical. They are often 'inward facing', concerned about product development and manufacturing. The matching person in B2B is often a product marketer, who is 'outward facing' and concerned about product launches, marketing, etc.
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