Question

Topic: Taglines/Names

Need An Upscale Kids Magazine Name

Posted by Anonymous on 1/25/2011 at 7:37 PM ET 250 Points
I'm trying to come up with a name for an upscale kid-focused magazine. Include fashion, crafts, articles relating to pregnancy-teens, so not looking to use baby or tot. Some names were Sweetie Pie, Sugar & Smiles, but my biz partner/husband wants something more upscale. I've been working on this for weeks. Like these words: Haute, Posh, Fancy, Style. Even tried a combination of my girls names: Sasha, Sydney & Saige but nothing is working and I'm behind on my target dates. Would appreciate any ideas. Thanks!
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RESPONSES

  • Posted on 1/25/2011 at 9:41 PM Accepted
    If we're going to be any real help for you, we need to understand the customer better. Who makes the purchase decision? What are the most important criteria? Who are these upscale kids? What do they read today? Etc.

    You need a name that will resonate with your target audience, not some combination of your own kids' names or words that your target audience isn't likely to use on their own. (How many kids use "haute" in their conversations with peers?)

    Have you conducted any focus groups (or other qualitative research) among your target audience? What words did they use?
  • Posted by michael on 2/1/2011 at 10:00 AM Accepted
    Husband and partner = caution. Better to miss your deadlines that take the discussion to bed at night.

    I like Real World Kids or RWK Mag.

    Michael
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