Question

Topic: Taglines/Names

Slogan/theme For School Wellness Program

Posted by Anonymous on 2/1/2011 at 10:49 PM ET 25 Points
I work for an school system. We are promoting the existing wellness program and want to create a slogan or theme for the wellness program without any reference to 'wellness' in the theme or slogan.

There is low participation in the wellness program and our goal is to get employees interested and motivated to want to make their lives healthy. We want to focus on the benefits that come from participating in wellness programming such as health and beauty, feeling and looking better, helping schools achieve success, strengthening family, helping others get well, etc. Any suggestions for something catchy?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/2/2011 at 8:00 AM Accepted
    Rather than thinking a "sexier" name will entice people to join, have you focused on the reasons that people aren't joining? What are the objections / misunderstandings / missed opportunities? Focus on the problem first, then name it appropriately.
  • Posted on 2/2/2011 at 10:32 AM Author
    Sounds good Jay and Phil. I will focus on the problem first and then circle back around. Thanks!
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