Question

Topic: Taglines/Names

Need A New Name For A Boutique

Posted by scarfnerd on 2/9/2011 at 4:18 PM ET 125 Points
I have seen some excellent suggestions come from here so I decided to bring my dilemma here. I have an already running business (retail location for about a year) which I think needs a name change.

I am looking to change the location and need something cutting edge for a name. The clothing I sell is trendy, but on the modest side (so words like sexy, vixen are out). Its also an artisan boutique -that is I design a lot items myself, make hand-made finishes and touches and also make Jewelry that I sell at the Boutique. The target age is 22+ and I will also be adding Baby clothes (very limited up to age 4)
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/10/2011 at 8:43 AM Accepted
    Why change the name? You've got a year's worth of name-building effort.

    For a new name, consider: "Trendi Boutique" or "A La Mode Boutique"
  • Posted on 2/10/2011 at 12:46 PM Accepted
    I agree with Jay. Why change the name? Is the current name holding you back in some way? Why do you think you need a name change?

    Separate thought: Your target audience is too broad. You need to narrow the focus, not expand it. There's no way you can do a great job of serving 22+ and young children ... at least from a positioning perspective.

  • Posted by scarfnerd on 2/11/2011 at 2:47 PM Author
    Thank you for the great input. The name of the boutique is not easy on the tongue. When I tell people the name -ie usually have to repeat it.

    Good tips on the target market -thanks!
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