Question

Topic: Taglines/Names

Tagline To Associate Brand

Posted by Anonymous on 175 Points
Hi All,
We are in crockery business and have a very well know brand - "Luminarc", basically its origin is from france, but it is also manufactured in china and uae. As its a very well know brand and the most copied one in the market, we are looking to associate it with a tag line which represents that its geniune product and basically we want to inform our consumer that its from france although its manufacutre in different part of world its quality remain same all over. The tagline we are looking shud be simple and easy to understand as it is global products. Something which emphasis france or related to france will be good.

I came up with some creative tag line but its not satisfactory level.

Please suggest something.

Thanks
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RESPONSES

  • Posted by Peter (henna gaijin) on Accepted
    I agree with Phil - you can talk about the French design and/or style, and ignore where it is actually made at.

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