Question

Topic: Taglines/Names

Opening Up A Used Car Dealership And Need A Name

Posted by Anonymous on 3/8/2011 at 1:14 PM ET 25 Points
Need a name for a used car dealership i am purchasing. it is currently called Car Banc Autosales - but previuos want to change the name and image. I have come up with RDP Motor Group, Car Dynamic Motor Group, and The Car Shoppe. Our market base is Hispanic and Indian but want to open up more to the general population. Any suggestions greatly appreaciated!
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RESPONSES

  • Posted by michael on 3/9/2011 at 10:09 AM Accepted
    A lot depends on your target market. If your cars are $1500-$3000 then you can even have ".com" in your name because that lends itself to a low-cost image.

    In many businesses "Group" allows you to point out that you offer additional services. As a car dealer the thing you want to focus on is INVENTORY. Terms like "warehouse" or "mall" says you're not curb stoning.

    Michael
  • Posted on 3/9/2011 at 1:08 PM Author
    Both response are appreciated and bring out excellent points. Our vehicles are mostly Imports (Japanese, German) and range from $4500 - $8500
  • Posted on 3/9/2011 at 1:10 PM Author
    The names I suggested do not have to be the name of the dealership, so any suggestions would also be appreciated!
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