Question

Topic: Taglines/Names

Tagline That Ties Into The Company Name

Posted by ijeoma on 3/8/2011 at 7:17 PM ET 125 Points
Hello everyone. I need help coming up with a tagline for a company named Unique VIP. I think the company name leaves a lot to be desired but I didn't come up with the name.
In terms of a tagline strategy, my concepts are a tagline that is a play on the unique and speaks to what the company does or a tagline that ignores the "Unique" and focuses on what the company does which is provides the following services primarily to high-end travelers traveling to the Eastern Caribbean:
• Luxury Services
• Luxury Transfers/Transportation
• Luxury Rentals (Air, Yacht, Villas, Cars)
• VIP Packages
• Concierge Services
• Executive Protection
• Child/Senior Care
• Whatever You Require

I would greatly appreciate some help.
Thanks.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/8/2011 at 7:35 PM Accepted
    Your Caribbean Concierge
    The Caribbean Concierge
    #1 Caribbean Concierge
  • Posted by ijeoma on 3/8/2011 at 8:34 PM Author
    I thought about something like that but I am not sure it paints an adequate enough picture.
  • Posted by michael on 3/8/2011 at 10:37 PM Accepted
    That's a pretty complete list. Is there one or 2 or those that are the most commonly used by your clients?

    "Resources as unique as your needs"


    Michael
  • Posted by ijeoma on 3/9/2011 at 8:22 AM Author
    Michael, that is a good question. A lot of what they will be doing is the transferring and transporting of people who want to come into the islands not have to wait on lines, customs. They may be famous or extremely important (in their own minds :) I think we need to emphasize the luxury aspect, the target client is looking for convenience, clearly feels that waiting on any line is inconvenient to say the least.

    I like the "as unique as your needs part" , not sure about the resources.

    In response to Phil, just as I responded to Jay, I don't think honing in on the Concierge aspects paints an adequate enough picture.
  • Posted by Jay Hamilton-Roth on 3/9/2011 at 8:56 AM Accepted
    I'd like to suggest that you don't focus on the range of services you provide in your tagline - focus on the benefit to the client in using your company. "Concierge" is one way to describe the benefit. You already have VIP in your title, so I suggest including "Caribbean" as one of the words in your tagline, as in: "Visit The Caribbean in Luxury".
  • Posted on 3/9/2011 at 2:06 PM Accepted
    Focus on your audience and their outcomes if they hire your company. VIP, luxury, etc:

    Luxury Services for the Discerning Traveller
    Luxury Travel Services for the Discerning VIP
    Caribbean Indulgence – Luxury VIP Travel Services
  • Posted by bob.ragsdale on 3/9/2011 at 3:59 PM Accepted
    I agree with Peter and Jay's point of focusing on the benefit.
    Stealing from Peter:

    Caribbean Indulgence - Personalized.
  • Posted by ijeoma on 3/10/2011 at 12:08 AM Author
    Thanks for your help everyone.
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