Question

Topic: Taglines/Names

Betting Exchange Tagline

Posted by Anonymous on 3/9/2011 at 8:11 AM ET 500 Points
Hi All,

I have an interview today and need a tagline for the worldwide betting exchange company I am interviewing for.

Premise is based on the nasdaq with the global nature and exchange of bets theory the company promotes.

All suggestions welcome!

Thanks
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RESPONSES

  • Posted on 3/9/2011 at 8:14 AM Moderator
    You're better off not volunteering a tagline if you don't understand who the target audience is and what you're trying to communicate to them.

    If you know those things, then perhaps you can share them with us so we can help you. And if you don't know them, then you should probably spend whatever time you have left before the interview researching the company.
  • Posted by Jay Hamilton-Roth on 3/9/2011 at 9:04 AM Accepted
    How about "The Smarter Way To Bet"? "Smarter" connotes a benefit to the better and "smarter way" is a nod to the company's strategy.
  • Posted on 3/9/2011 at 2:17 PM Accepted
    Before you tell them your tagline, say something like this: “I have a tagline for you, however following marketing fundamentals it would be important for me to take a more in-depth approach if I were to work for you and perform this task. This would include performing market research, getting a deep understanding of your target audience and existing customers, your business goals, products/services, the customer focused strategies, and other aspects. We would then want to test the tagline on customers and ensure it ties in with the corporate brand, philosophy, market position, blah blah blah

    It will make you sound good, knowledgeable and thoughtful in your approach to marketing and to the organization.
  • Posted on 3/9/2011 at 8:46 PM Moderator
    So how did the interview go? How did they react? Did you get an offer?
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