Question

Topic: Taglines/Names

Need A Slogan For A Call Center?

Posted by Anonymous on 3/14/2011 at 8:54 PM ET 150 Points
We have a call center, we work with outbound and inbound solutions. We want some ideas about a new slogan for the company. We will appreciate your help. Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/14/2011 at 11:55 PM Accepted
    What's your old slogan? Why does it need changing?
    What's the name of your call center?
    Who specifically do you help?
    What makes your services better/different from your competition?
  • Posted on 3/15/2011 at 1:52 AM Accepted
    Who is the primary target audience? What are you trying to communicate with the tagline? Why do you want/need a tagline? What will be different when you have [a new] one?

    And having answers to Jay's questions (above) will help us come up with a strong tagline for you.
  • Posted on 3/15/2011 at 2:20 PM Author
    thank you for the quick response ok about the questions that you asked..
    the name of the call center is HS, we didnt have a slogan before.
    Who specifically do you help? Customers seeking assistance or service inquiry

    What makes your services better/different from your competition? Quality, Customer satisfaction, First contact resolution, stability, robust infrastructure, Flexible, reliable, transparent, longevity, great parents, meet international standards, great reputation

    hope this help! thank you
  • Posted by Jay Hamilton-Roth on 3/15/2011 at 4:37 PM Member
    Still more information would be useful.

    Is the name of your company "HS Call Center" or simply "HS" (or something else)?

    By "who specifically do you help", I'm asking about: what type of company, located where, size, targeting what sort of customer (where are THEY located, etc.).

    And your "better/different" words aren't that unique. All centers would say similar things "quality, customer satisfaction, etc.". What can your company do better/differently than anyone else? Is it the the languages you speak, the deeper knowledge of the subject matter, proven higher customer satisfaction, etc.?

    Without details, you're going to wind up with generic slogans, which won't truly benefit your company.
  • Posted by telemoxie on 3/16/2011 at 8:11 AM Accepted
    I was in the outbound telemarketing business as a freelance cold caller for over 12 years.

    should I be pleasant and nice and and not say anything to irritate people? or should I offer honest advice, even if it hurts?

    I will attempt to offer the most honest and helpful advice that I can.

    If you want to differentiate yourself from the majority of offshore service suppliers, learn to speak English.

    In my limited international experience, basic mistakes in grammar are generally ignored. Many business people around the world speak multiple languages, and so minor errors in grammar are easily forgiven.

    However, in the United States, we are much more sensitive to errors in grammar. (I have heard that people in the UK feel the same way).

    You are trying to promote yourself as a communications firm. If you are trying to convince firms in the United States that you can promote their firms in a professional and positive way, you will need to learn the language.

    No errors whatsoever.

    (Yes, I know, that was not a sentence...)

    No punctuation errors.

    No spelling errors.

    No grammatical errors.

    I am not trying to make a personal attack. I am trying to be helpful.

    I am not saying that our culture in the United States is somehow superior or better than yours. I am saying that it is different than yours, and that you need to take some of these differences into account if you intend to effectively sell your services in the United States, and if you hope to be effective in promoting the services of others in the United States.

    Good luck.
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