Know-How Exchange : Taglines/Names

Our company is currently named MyPrint as commercial printing was its core competency. However, its transitioning to a marketing execution solutions company utilizing eTools, a web based marketing portal. Customers, (target audience is CMO's and Marketing Directors of restaurant franchises like iHOP, Panda Express, Chioptle, Red Robin etc), have their franchisee users throughout the U.S. enter marketing assets they need such as POP signage, menus, marketing collateral etc and MyPrint outsources the printing and distribution of those functions but manages the supply chain logistics of it. In addition to printing and distribution utilizing a network of third party printers, the marketing execution solutions will eventually include adding mobile marketing, social media marketing, email marketing and more to the eTools marketing web portal. We’re not looking to become a creative, marketing agency, rather, we’re simply looking to augment our current offering by partnering with other companies to leverage their technologies. That said, we’d like to change our company name to one that is better reflective of our soon-to-be new offering. Thanks!