Question

Topic: Taglines/Names

Naming The Ultimate Dental Practice

Posted by Anonymous on 3/29/2011 at 11:53 PM ET 125 Points
need help in naming the ultimate high tech, comprehensive dental practice in brooklyn ny. all facets of dentistry under one roof. we have specialists and general practitioners so the patient never has to go elsewhere. they will be treated in the comfort of their new " home"---the new dental center"
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RESPONSES

  • Posted by SteveByrneMarketing on 3/30/2011 at 3:06 AM Accepted
    docsms,

    A quick search reveals many dental practices in your area, and some also claiming to be a "comprehensive dental practices".

    (google maps "Dentist near Brooklyn, NY")

    Who is your target patient, how is your practice really the ultimate, how will they decide, what will they believe, which of the existing practices could also claim to be the ultimate. These are the questions you need to answer in order to develop a positioning statement about your business. And a great name will perfectly translate your positioning statement.

    Steve
  • Posted on 3/30/2011 at 7:18 AM Author
    We are constructing a 6 operatory brand new luxurious office. target patients is 30-45 yr old mom with 2 kids. the whole family can be treated simultaneously with offering the latest and most comprehensive dental treatment by "specialists'. No other practice in brooklyn offers that-- you have a general dentist doing all procedures.
  • Posted by michael on 3/30/2011 at 9:21 AM Accepted
    Thesaurus time! Definitive Dental Service (DDS)

    I'm not sure that your name will separate you from the pack. If you think about how people decide on their dental care: In or out of plan, location, referrals from family & friends. With your target audience you could call it Growing Family Dental.

    Beyond the name you really need to teach people how to choose properly. They don't know about differences in autoclaves and should a dentist use wet or dry.

    To me, a person whose experience goes from bad to worse with every dentist, "specialist" sounds like "higher out of pocket cost"

    Michael
  • Posted on 3/30/2011 at 9:39 AM Author
    the message i would like to convey is a team approach to solving and treating all the patients needs with quality and excellent care provided by the "best".
  • Posted by Jay Hamilton-Roth on 3/30/2011 at 11:11 AM Accepted
    Are you offering this arrangement because it's clear that there's an unmet need for "all under one roof" or because you have a bunch of dentists who want to work together?

    Besides "all under one roof", are you offering services for specific dental problems that no one else in your area is? Are you offering a new pain-free dentistry technique? Ultra-low radiation dental x-rays?

    "team approach to solving and treating all the patients needs with quality and excellent care provided by the "best" - is something I'd assume would be true from all dentists, not just your business. What makes your business different/better?
  • Posted on 3/30/2011 at 3:17 PM Author
    we do full mouth reconstruction and that is often in need of the multidisciplinary approach---the best "team". As a general practitoner we often had to refer to Oral surgeons, endodontists, periodontists etc etc to handle complex treatment.
    We are offering all the latest in technology. ( Cerec dentistry, soprulife imaging-no radiation, the latest in digital radiography, the wand etc, etc,)
    Most dentists will refer 20-30% of procedures to specialists. By referring to a specialist you are getting the knowledge and extra training and experience.
    All Dentists can not perform all procedures.
  • Posted by Jay Hamilton-Roth on 3/30/2011 at 7:08 PM Member
    ExperDental
    Clearly Better Dental
  • Posted on 3/30/2011 at 8:56 PM Accepted
    Just speaking as a consumer of dental services, I don't find the promise of "all under the same roof" very persuasive or particularly desirable. It's not a benefit; it's a description of your physical layout. Most people only need one kind of dentist most of the time (right?).

    As a marketing professional with decades of experience in positioning and naming, I don't think you have (or have shared) enough information about what your customers value, need and want. It's important (for naming) to use the words the consumers use to express the benefit they want. And an emotional end-benefit will be much more powerful than a simple or functional benefit.

    If this is an important decision for you -- and it sounds like it should be -- you might consider bringing in some outside expertise. "Positioning and naming" is a specialty among marketers just as periodontics is among dentists.

    It sounds like you need to approach the naming issue from the perspective of your prospective patients, not from the perspective of your own plans/needs, or those of your partners.
  • Posted on 3/30/2011 at 10:43 PM Author
    This is not a startup---I have been practicing dentistry for 21 years, i have given you plenty of information as to what my patients want and value.

    my name will still be associated with the practice but I am expanding from a 2 operatory office to a new facility (state of the art---all new) 6 operatories with a team approach to full mouth reconstruction.

    So i am looking for a name to convey prestigious, ultimate, advanced, latest technology etc etc.

    lets see what you can come up with...
  • Posted on 3/31/2011 at 4:19 AM Moderator
    With all due respect (and I mean that), you've given us a lot of information about your practice, and what you do, and what you want to do. But I've re-read all your posts and I can't find any "information as to what [your] patients want and value."

    If the primary target audience is patients who need full mouth reconstruction, then I can understand how "all under one roof" might be seen as an advantage/benefit. But even then, aren't procedures usually separated into different visits? If so, then how is having the same physical location a benefit for the patient? If you're not convenient for them for dentist #1, how is it any more convenient when they come to see dentist #2?

    I'm sure I'm missing something, but the benefit promise just isn't clear to me. Can you boil down the most important benefit for the patient to a simple phrase or sentence? Why should a patient come to you when they need dental services, instead of going to a reputable dentist nearer to them?

    Do you offer BETTER dental care? If so, better in what way? Do your patients suffer less pain/discomfort than patients of other dentists? Do you fix common problems other dentists can't fix? Think of this from the patients' perspective, and tell us what's in it for THEM to come to your practice. Who is your ideal patient? What's their problem, and why are you the best solution for them?

    This isn't about you and your practice. It's about the patient you're trying to serve. They probably don't care about your sophisticated high-tech equipment. Their problem isn't that equipment elsewhere is not as sophisticated (or expensive). It's that they have pain, discomfort or cosmetic needs. Let's hear about how they select a dentist to deal with their problem.
  • Posted on 3/31/2011 at 9:26 AM Author
    the patients are already in the practice----they have selected us already, we have a large patient base----its simple i need a name to convey the info i gave u. whats so difficult to understand? with all due respect i want the name to reflect what we do and offer!!!!!
  • Posted on 3/31/2011 at 9:30 AM Author
    what im asking for is help in naming a practice---my existing practice !!!! im not asking you in helping me get more patients.
  • Posted on 3/31/2011 at 9:30 AM Author
    what im asking for is help in naming a practice---my existing practice !!!! im not asking you in helping me get more patients.
  • Posted on 3/31/2011 at 9:11 PM Author
    should I guess that you cant come up with anything?
  • Posted by Jay Hamilton-Roth on 3/31/2011 at 11:22 PM Member
    You might be interested in reading: https://moxzee.com/marketingbasics/7-mistakes-when-naming-a-dental-practice...
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