Question

Topic: Taglines/Names

Re-branding Handcrafted Jewelry Business

Posted by susandorling on 250 Points
I started making and selling jewelry four years ago under the name, Silver Spirit Designs. As a self-taught jewelry maker, I created hundreds of one-of-a-kind designs using Swarovski crystals, sterling silver and other high-end components. I would describe my work as a cross between elegant and whimsical, and definitely unusual. My work has sold well in a physical retail store showcase and at craft shows. Last year, I launched another unrelated business with a partner (dog bakery) and slowed down my jewelry production and marketing efforts. That business had to be closed due to my partner's health and now I'm back making jewelry again, in the process of developing at least another 100 designs to sell online at Etsy, Yessy, Artfire, RubyLane and other offline venues. I have been studying new, more advanced jewelry techniques and added metal and wire work to my repertoire. I would like a new branding to distinguish my new, more elegant jewelry designs. Lately I have been calling my business, Susan Dorling Designs, but my name doesn't have a ring to it nor is it memorable in any way. I wanted to get away from the organic, spiritual-sounding, Silver Spirit Designs, although I will be working predominantly with silver and copper. The direction I am moving is Bella Sofia Designs, Esperanza Designs, Eleganza Designs, Renaissance Designs, all which seem to have domains and many different kinds of businesses are currently using. I like Italian and Spanish words, alliteration and words that roll off the tongue, that have an elegant 'feel' to them. I am looking for name ideas. Key descriptions for my jewelry are dramatic, elegant, bold, classic, touch of whimsy, one-of-a-kind, wearable art. Thanks for your help.
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