Question

Topic: Taglines/Names

Massage Tag Line

Posted by Anonymous on 4/3/2011 at 7:57 PM ET 250 Points
I am a massage therapist and need to find a tag line to give potential clients a better idea of what type of massage I do. My primary clientele are athletes and people with chronic pain and/or injury. I focus on the body's structure and work to correct imbalances to make the body move more efficiently thereby optimizing performance and decreasing pain as well as speeding recovery from injury or avoiding it altogether. The name of my business is Synergist Healing Massage. I realize now that may not have been the best name. I chose it because I wanted to give the impression of me, my client and maybe even their doctor or PTs coming together (synergist) to heal them (healing). Later I realized not everyone knows what synergist means and it is hard to spell. Unfortunately I need to stick with what I started in that department. So now a tagline. Any help would be greatly appreciated!
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RESPONSES

  • Posted on 4/3/2011 at 9:58 PM Accepted
    It's unlikely you will be able to explain away the unfortunate name with a tagline, because people will see the name before they see the tagline, and it is confusing. You don't want to make the word "synergist" more obvious by trying to explain it.

    What you probably want to do is explain very clearly who your services can benefit most -- "Sports Recovery and Performance Specialists" -- and sidestep the name issue altogether. (At least the name says "healing" and "massage" so you don't have to repeat those in the tagline.)

    The other thing you might consider is some reference to the area you serve -- "[Cityname] Sports Recovery" -- so your target audience gets the idea that you're local and understand the area (and not trying to sound like you're more than you really are). There's a certain familiarity or friendliness that being "local" communicates.

    Finally, let me encourage you to focus on a narrow target audience rather than a broad one. It's not logical that the same person who specializes in treating athletes is also good for treating seniors, for example. It just stretches credibility, even if it's true. Better if you can be seen as a true specialist for a narrow segment of the market than a jack-of-all-trades who will serve anyone with a credit card.
  • Posted by Jay Hamilton-Roth on 4/3/2011 at 10:43 PM Accepted
    Why not simply, "Specializing in Chronic Pain Relief" or "Keeping Athletes Pain Free"?
  • Posted by totem on 4/3/2011 at 10:46 PM Accepted
    It sounds like you are an Athlete Mechanic with a Sports Body Shop.
  • Posted on 4/14/2011 at 10:05 AM Author
    I appologize for not responding sooner, especially before the thread was closed. I had trouble logging in to my account. Thank you to everyone who responded, there were some great ideas. I will see if they can award points to both Jo Masterson and Jay Hamilton-Roth as I made two sets of cards based on the target population receiving them and used ideas from both of you and will continue to use these for marketing moving forward. Thanks again everyone for your time and assistance!
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