Question

Topic: Taglines/Names

Need A Tagline For A Remodeling/construction Co.

Posted by Anonymous on 4/5/2011 at 9:39 PM ET 250 Points
Hello All,

I have been trying to come up with a modern, clean tagline for a remodeling/construction company. The company name is Residential Service Pros.. We have rebranded the company (changed the name etc..) and we're relaunchng the website and rolling out all the new marketing in a few months. Everything is on hold until I can come up with a tagline that works..Any suggestions would be so helpful! :) Thanks so much.
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RESPONSES

  • Posted on 4/6/2011 at 7:31 AM Accepted
    An industry like contracting and remodeling is probably never short of competition. With customers searching for the best price at the best quality, companies need to "position" themselves in order to set themselves apart from competitors. My advice is to craft a positioning statement which is a tool that some marketing managers utilize to describe their unique service or product offering. This statement is then submitted to advertising which crafts the brand image from it, including things such as taglines. Perform a Google search for "Moore's positioning statement"; it will really help you to organize your thoughts more clearly about the uniqueness of the company in terms of customer value. Post your statement here and perhaps it will give others more information on which to comment. I hope this helps.
  • Posted on 4/6/2011 at 10:23 AM Author
    Thank you for your responses, I appreciate it. The company has been serving the Washington Metropolitan area for over 20 years as hardwood flooring specialists. (installing, sanding and finishing wood floors) Our clients have continually asked us if we offer any renovation services- and this opened up a whole new marketing opportunity for our company. We are adding the following services; kitchen and bath design, restoration services, windows and siding, roofing, hvac and plumbing.

    Our company isn't the cheapest guy in town, but we pride ourselves on excellent customer service, craftsmanship and reliability. By changing the name to Residential Service Pros- it's generic but I think will help us with SEO. I think it was more beneficial than naming our company SMITHS Construction Company. I was hoping our tag line could tie in with the company name so people aren't guessing what services we offer. Thanks.
  • Posted by Jay Hamilton-Roth on 4/7/2011 at 9:19 AM Accepted
    Specializing In Home Renovations
    #1 In Home Renovation Craftsmanship
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