Know-How Exchange : Taglines/Names

Have you talked to the people that have come to your market (if you've opened it already)? What are they looking for - ultra-fresh, inexpensive, organic, low-carbon footprint, local, community shopping experience, specialty items, etc.? You want to pick the message that resonates with them, and that message varies from region-to-region (and especially if there are other local markets in your area).

Jay is asking the right questions and pointing you in the right direction from a pure marketing standpoint. The best name will appeal to your customers' most important need.

It sounds, though, like you want a tagline that is also directed to your suppliers (the farmers who grow the crops), since you say, "... we really don't want to lose them." If that's the case, and you have a dual audience, you should probably try to find a name that promotes them too.

Something like: "Fresh from ABC County's Best Farmers"

It's also important to know the name of the business, so we don't repeat any words from the name, and so we can explain anything in the name that isn't immediately obvious. If you have a great name, then the tagline can extend the benefit to an emotional one. Or maybe you don't really need a tagline. Sometime less is more.

Local flavor fresh from the farm.