Know-How Exchange : Taglines/Names

What's the purpose of the name -- to make you happy with the business identity or to appeal to your potential customers?

If it's the latter, then it's important to understand those customers and what makes them tick. Where do they live? What's important to them? How do they decide where to buy arts, crafts, jewelry, etc.? Where are they buying this stuff today? What words do they use to describe what they want?

If it's the former, then how about a name like "Joy and Christy?" If that will make you happy, then use it.

The "odds & ends" throws me. That could be anything and you could call it JC's Jive Joint.

My sense is that you are probably focused on one or two things. As an artist it's ok to use your names in some format.

Michael

From Christy With Joy
Christy Joy General Store

The Joy of Christy's ---then a good tag line, which I'm not real sure...
maybe..art-antiques-paintings and more!

While you can likely get some good ideas from lots of folks, the smart thing to do is invest some of your start-up money in a professional naming firm or marketing firm with experience in these things. Your name is a critical part of your future success and it deserves to be handled by a professional. Moreover, you may have to do a name search to make sure you can trademark the name if necessary. Not being an attorney, I don't know how much of an issue that will be but it's something to consider.