Know-How Exchange : Taglines/Names

We don't keep taglines tucked away waiting for someone to request one.

Taglines are supposed to accomplish a marketing objective, and if we don't know who your target audience is and what benefit you're providing for them, it's going to be impossible for us to deliver a collection of taglines that might fit.

As a side note, your name doesn't give any clue as to what you do, who is in your target audience, or why anyone might want to do business with you. Are you married to that name? Would you consider another name/tagline combination that communicates a compelling positioning benefit to your target audience?

Or would you prefer a nonsense tagline that means nothing to your target audience?

I have seen many responses such as the two above. I don't know if you don't realize or don't care how condescending they both sound. We have an opportunity to educate here. Of course people need to do certain things before choosing a business name and tag line but the average American is not familiar with the laws let alone guidelines for choosing them. I agree that it is best to do research before doing something so important but berating someone for not knowing is not helpful. It's more likely going to give them a bad taste about the site. If you want to keep people who don't already know those types of things off the site so it is just a think tank for marketing savvy individuals then do more screening about who can join. It's pointless to make someone feel stupid for not knowing as much as you do. You make the site appear to be a place to learn better marketing skills, so it makes no sense to then act like someone is incompetent because they don't know it all. That being said, Erollf, it is in your business's and your best interest to learn the laws of owning a business in your area. There are often small business centers run by the state or county that teach things like that or can at least direct you in how to find it. For example you should check with whatever governing agency handles business licenses and business structure (for example in Maryland it is the Secretary of State's office and they have an online search for names that are in use) you will also want to check with the us patent and trademark office to make sure it is not a trademarked name (I checked First Impressions and it is in use so you could potentially be sued for using it). Once you are sure you can use whatever name you are searching (it would be helpful to use one that tells more about what you do and you can get some help here on creating a name that will serve you better) let us know what you want to use the tagline for and who you are trying to reach (target audience) and you may get more helpful responses.

The last thing I'd call mgoodman is condescending. All of the posts I've seen from mg have been insightful and well thought-out. (the other poster, yeah, kinda snarky). We're all here to help and/or learn from each other.

When I first saw the OP, I really thought someone was having a go at the folks on the forum (I mean the irony of one's first impression on the forum being the guy/gal who asks for "taglines" -- as far as tongue in cheek wit goes, that's pretty awesome). I had a whole list of nonsensical taglines all set up to join in on the fun. If the OP was being serious... and does need help in finding taglines, I'm sure s/he would respond with more detail chalking up the lack of detail originally to the myriad things an enterpreneur has to contend with all the time.

But just in case it was a clever put-on. Here are some great taglines to try on for size:
1. It's got electrolytes
2. Say goodbye to bad odor
3. Refreshment... to go
4. helping you sleep keeps us up at night
5. Periods. Always. Work
6. When it rains, we reign
7. Because soft IS strong
8. Because Quarry isn't grown; it's mined
9. You never get a second chance to make a... wait, too obvious?
10. Beating dead horses since 1956