Question

Topic: Taglines/Names

New Online Baby Shop Needs A Tagline

Posted by Anonymous on 4/19/2011 at 3:18 AM ET 125 Points
We are an online baby shop selling all baby and nursery goods. We are called Bambino Barn, i would like a tagline to reflect our cheap prices and stress free shopping
any ideas would be very much appreciated
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/19/2011 at 7:51 AM Accepted
    Baby - We've Got It!
    Your Online Baby Superstore
  • Posted by michael on 4/19/2011 at 2:45 PM Accepted
    What ewe need, at a price ewe can afford.

    Michael
  • Posted on 4/19/2011 at 3:04 PM Accepted
    "Cheap prices" doesn't belong in your positioning unless you also mean lousy quality. If your prices are cheap and your quality is even average, then I'd stress the quality and let people discover for themselves how reasonable the prices are.

    When YOU say "cheap price," people will assume you're telling them that you charge what you think the merchandise is worth.

    And it's not clear whether you mean "stress-free shopping" or that you want to "stress free shipping." And that makes a big difference if (a) your target audience finds shopping stressful, (b) shipping charges in your category are a problem for consumers, or (c) both.
  • Posted by megan on 4/20/2011 at 7:30 AM Accepted
    I'm not great with words but could your tagline reflect the benefit of shopping online for the kids without the kids? ie without them hanging off your arm and grabbing things and having temper tantrums just for kicks... Definitely a great plus! Good luck :)
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