Question

Topic: Taglines/Names

Need Catchy Name For Giveaway

Posted by Anonymous on 4/21/2011 at 5:44 PM ET 250 Points
During an upcoming event, we want to have a drawing for a package that will include a set of pearl earrings and a massage. Looking for a catchy name for the giveaway that would encompass both prizes and would be appealing.
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  • Posted by Gary Bloomer on 4/21/2011 at 7:19 PM Accepted
    Click this link and read the entry headed: Catchy is Not a Selling Strategy™

    https://www.google.com/search?hl=en&biw=1019&bih=781&q=Catchy+i...

    You do NOT need a catchy name, you need to appeal to your ticket buyer's emotions.

    No matter how "catchy" or "clever" your name is, it alone will not help you.

    Think of your buyer. Think of their aspirations, wants, desires, and thought processes and go from there.
  • Posted on 4/22/2011 at 12:48 PM Accepted
    Why does this promotion need a name?
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