Question

Topic: Taglines/Names

Group Business Name!

Posted by basit khan on 4/22/2011 at 2:27 AM ET 250 Points
Hey All,

I would like you all to help me to come up with a group Business Name.

I'm running two different companies as follows:

1. Treehouse Co.
2. Albero Global (Albero means "Tree")

i want to shape up these two companies under one group.

Looking for your great thinkingpedia..

thanks to all.

Regards,

Abdul Basit.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/22/2011 at 9:15 AM Accepted
    Forest Industries
    The Woodland Group
  • Posted on 4/22/2011 at 9:51 AM Accepted
    Who are your customers? Where do they live? What unique and important benefit are you offering them? Who is the competition? What are you trying to communicate with the name?
  • Posted by basit khan on 4/22/2011 at 11:18 AM Author
    Dear,

    Sorry about that!

    Both the companies are based in Pakistan.

    1. "Treehouse Co." is in Architectural Construction and Interior Decor' with contemporary and esthetic designs.

    visit.treehouse.pk to have sense of development.
    Segmentation: Corporate, Individuals.


    "Albero Global" is in Consumer Goods business. Offering the products Like Personal Health Products such as "Diapers, Sanitary Napkins, baby care products n etc".

    Segmentation: Upper-Middle class, Middle class.

    in Pakistan Pampers is the leading brand and has the top market share which is 71% amongst other brand. Relatively other brands is being import from China and Taiwan which are in low quality and off course the low in price.

    We are coming up technically better in quality which we CAN relate with Pampers but not hitting directly to the pampers as our core competitor.

    We are trying to play as in Flanking/ encircle strategy so that gradually we can compete and get a marginal market share in due time.

    Marketing is also taking place in support of TVC's and thru social media.

    If you still want more info let me know ill post it here.

    Thanks.
  • Posted on 4/23/2011 at 8:12 PM Accepted
    With such different target audiences and such different businesses/industries, there is really no logical reason to have these companies under the same umbrella. And if you are determined to have a group name, you should probably make it something that is meaningful and convenient for YOU, and not tell anyone about the fact that the ownership/management is the same for both companies. (OK. Tell your bank and your accountant.)

    If you try to establish a single brand for the group, you'll just confuse people/customers and probably hurt both businesses.
  • Posted by basit khan on 4/24/2011 at 2:48 AM Author
    goodman,

    thanks for your honest comments. i think i should keep them separate since the businesses are different from one another.

    thanx anyways!

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