Question

Topic: Taglines/Names

Tagline For Sports Programme

Posted by Anonymous on 5/1/2011 at 6:35 AM ET 50 Points
I am developing a programme for sports persons/teams focusing on the mental aspects of sports excellence. The USP is sub-conscious mind mastery and the use of hypnosis.

Welcome any suggestions as I've only managed to think of a few "blah" ones. My company logo already has the word 'hypnosis' in it, thus repetition not necessary.

Thanks!

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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/1/2011 at 8:25 AM Accepted
    Keeping Excellence In Mind
    Remove Your Limiting Athletic Thoughts
  • Posted on 5/1/2011 at 4:51 PM Accepted
    What's the name of the programme? Does it clearly explain what you do and the unique and important benefit for your target audience?

    Have you interviewed a dozen people in your target audience to see what words they use to describe their needs and the benefit they'd like? What did they say?
  • Posted on 5/2/2011 at 6:56 AM Author
    The name of the programme is simply SportsHypnosis or Hypnosis for Sports Excellence.

    The informal poll I conducted revealed words like performance, excel, goal, enhance etc. Quite a few talked about limiting beliefs and why they can't reach their goals. These are not useful to me as taglines ought to be positive. In any case, the marketing copy itself deal with common limiting beliefs.

    At the moment I'm quite keen on "Sports. Life. Excel." but looking out for better suggestions. "Keeping Excellence in Mind" is good, Jay. May use it as a title somewhere.

    Any more?

    Thanks
  • Posted by michael on 5/2/2011 at 12:17 PM Accepted
    Mine your mind, mine your skills.


    Michael
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