Question

Topic: Taglines/Names

Pls Advice Suitable Tag Line For Export Business

Posted by Anonymous on 5/1/2011 at 2:22 PM ET 250 Points
I am running export house.We are basically a trading company and we deals in almost every product right from Consumer goods to agro commodities and chemicals also.Please advice a suitable tag line for my business.The name of my company is PHOENIX EXPORTS.
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RESPONSES

  • Posted on 5/1/2011 at 4:06 PM Accepted
    Who are you trying to reach with the tagline? What are you hoping to communicate to them? For that matter, why do you feel the need to have a tagline? Do you think it's not clear from your name what you do?

    Maybe there is some unique service you offer, or a benefit your target audience is seeking that you are in a unique position to satisfy. If that's the case, let us know what it is, and we'll weave it into a tagline.

    Think too about how you'll decide on a tagline if we come up with a dozen suggestions. What criteria will you use to separate the good ones from the bad ones? How will you pick a winner? If you can tell us the criteria, there's a much better chance we'll come up with something that will meet your objective. (What IS the objective?)
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