Question

Topic: Taglines/Names

Triathlon & Run Coaching With Access To Massage

Posted by Anonymous on 5/4/2011 at 3:03 PM ET 125 Points
My husband and I both amateur triathletes and runners want to start our own coaching business. We have both coached people unofficially and are now looking at creating a business. He is currently studying to get his certification as a triathlon coach but we don't want to just limit it to tri. We would like to hekp those running their first 5km to trying for a PB on a marathon.
I also do massage and Reiki and would like to incorporate the recovery/wellness aspect of training.
I guess I am looking for a business name that is NOT specific to triathlong but could incoporate both ..
Any thoughts would be appreciated
Thanks
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RESPONSES

  • Posted on 5/4/2011 at 5:01 PM Author
    Thank you for the feedback. I like the Well Tuned Body
  • Posted on 5/4/2011 at 7:09 PM Accepted
    You'll do a better job for your businesses if you name each business for a specific target audience and a specific benefit. "Generic" names that try to remain general, or that don't say what you do (specifically), are throw-aways from a marketing standpoint, and they confuse your target audiences.

    Wouldn't you rather have two great names that mean something important to your customers than one name that doesn't mean anything?
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